As described in earlier posts, the importance of SEO in Internet Reputation Management is crucial to the success of protecting your online reputation. SEO marketing strategies are very important in getting positive fresh content on top of search engine results while pulling down all negative entries further away to pages no one would care to look into.
There are several SEO tactics that one can use as part of their online reputation management campaign, some of which are listing below:
• Creating your own websites (or preferable multiple sites)
• Create blogs
• Create Squidoo lenses
• Create videos and submit them to YouTube
• Create social network profiles that show up in search results (ex: Facebook, MySpace, LinkedIn, Zoominfo.com)
These new channels can serve as your launching pads to provide fresh content that can help persuade public opinion in your favor, dispel negative entries, or simply tell the truth about your profession, products, or services.
These are the channels that can protect and preserve your online reputation and the key here is to bring people to these sites and channels which you can do so through SEO and SEM techniques. Once you’ve created these channels, the next step is to engage in an effective link building strategy to boost the search engine ranking of these sites.
Search Engine Optimization is an integral part of Internet Reputation Management and these are two very powerful channels that will provide a positive image for your brand that will protect your reputation online. Learn how to do this properly by working with online reputation experts like http://cybervision.com.pk/online-reputation.php who can help you improve your existing brand’s online exposure – and take control of search engine results in your favor.
