The Growing Importance of Online Reputation Management

When your company falls victim to an online smear campaign spearheaded by a competing firm, CyberVision repair the damages before they affect your financial bottom line. Derogatory statements in blogs that name your business can come up in searches when customers are simply looking for your website address. False complaints that competitors may post against your business will make potential clients think twice before doing business with you, especially if they are considering placing online orders.

Our company goes to work right away with a virtual scrub brush, countering false claims with positive truths that, when carefully placed in strategic URLs by our reputation repair team of experts, help you reclaim your hard-earned brand and market share.

If your business or personal reputation has been compromised, time is of the essence. Every minute you wait means another opportunity for defamatory information to spread. Contact our clean-up crew at cybervision.com.pk today!

With the free exchange of information over the internet, there is no guarantee that all of that information is accurate. Just one unhappy customer posting a negative review about your business can spread that dissatisfaction exponentially across the internet in no time, without doing more than creating a single post.

The very nature of the virtual world makes it possible. Search engines pick up the most recent information and post it up front where potential customers will see the entry, click on it, and comment upon it, perpetuating the vicious cycle of misinformation.

No company has a flawless customer service record, and the sheer impossibility of pleasing everyone all of the time makes the occurrence of naysayers inevitable. Just a single complaint can damage your carefully crafted, hard-earned business brand, your personal reputation, or both.

Tips for Online Reputation Management

It’s obvious to most people that the Internet can be a friend or foe – depending on how wisely you use it. Reckless or immature people are known to create a record of embarrassing posts associated with their name, which in retrospect they often regret. Even the most responsible people have heated moments, which can result in a trail of online content that doesn’t flatter them. There’s also the possibility of unflattering things being said by ex-employees, a spurned lover, a business rival or a mere prankster.

When you learn there are things posted about you and/or your business that are unflattering, it’s very distressing. Some people respond to this by panicking or by going postal and engaging in exchange attacks. This is a mistake, because the wisest thing to do is to first keep calm. After your nerves have settled, plotting your reaction strategically is the next best step.

Controlling what people say is almost impossible, but your response to their words is what really counts. Just about anything unflattering posted online can be effectively managed if you know how to take care of it.

Bad press about you is generally an issue that can be dealt with using strategic SEO (Search Engine Optimization). This means that negative information appears in high in the results using search engines. Results that are unflattering to you can be neutralized by using counter-posting against your enemies in a way that will bring the positive information about you to the fore.

Here are a few online reputation management tips that every business owner should know about:

1. Have your own website for your business. Your business name inside the domain will help your traffic, helping you to occupy Google’s top 10 search results.

2. Add a sub-domain to your main site. You’ll dominate more results with your content.

3. Start a blog with your content and maintain it regularly. WordPress is one of several platforms that you can use to create your own site for free. And of course, you control the content.

4. Create a business profile at social media sites like Facebook, Twitter, MySpace and Linkedin. Profiles you create with your content will show up easily when your name is searched.

5. Share your photos. Post your picture, a graphic logo, a picture of your business, add photo captions. Voila! This gives you a profile of images that will be searchable and can overtake negative reputation results. It also makes you look more approachable and friendly.

While the first step to reputation management is prevention, online reputation management can fix problems created by you and others. Even if you can’t totally erase bad things being said about you online, it’s not so difficult to bury them in positive results that you can control.